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The SupermarketGuru’s friend, Sam Kass, is now part of a startup that wants to change the way our kitchens prepare our foods.
A start up that wants to change the way our kitchens prepare our foods adds our friend Sam Kass and his culinary skills and insights into the way people eat to create a new way of cooking.
Innit was founded in 2013 and in 2015 the company raised $25 million to produce technology that uses sensors to measure a food's weight, temperature, portion size, and other variables, and then uses that data to calculate the ideal times and temperatures needed to cook those foods. Innit sees this technology built into our kitchen appliances. Sam will function as Innit's chief consumer experience officer. And just the way he worked in the White House as our nation’s first Senior White House Food Policy Adviser while serving as the Obamas' chef, will “help people manage and prepare their food with ease."
During his time in the White House, Sam also served as executive director of Michelle Obama's Let's Move! campaign and became a noted advocate for families cooking at home and a staunch believer in organic gardening.
"By bringing the right technology into the equation, we can unlock information within food to help people with food management, preparation and cooking. We can tackle some of the toughest food challenges for consumers and get people cooking more often at home, which is the foundation of a healthier lifestyle," Kass said in the company’s announcement of his new role.