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The Center for Advancing Retail & Technology (CART) has released a guide to help grocers understand the wide variety of eCommerce solutions available today and how to make intelligent investments in them.
The eCommerce Buying Guide for Supermarket Retailers contains a comprehensive scorecard of key features, functions and capabilities of each eCommerce solution and recommend the ten things grocers need to consider when evaluating solutions.
“eCommerce has exploded in the grocery industry as Google, Amazon, Uber and others continue to push into the space,” said Gary Hawkins, founder and CEO of CART. “Supermarket retailers are no longer just competing with each other; they’re competing with some of the best technology companies in the world.”
He said retailers, wholesalers and, to some extent, brands, often struggle to sort through an overwhelming and expanding variety of solutions, capabilities and vendors all promising similar results. Analyzing the strengths and weaknesses of all providers can make selecting the right solution easier, he added, especially in the ten most critical categories CART has identified – ranging from user experience to security, data analytics to industrial focus and beyond.
“CART looks at new eCommerce solutions on a weekly basis and has worked with retailers on a variety of deployments,” said Hawkins. “Having a global perspective of the most effective and important solution features has enabled us to guide retailers toward solutions that maximize customer engagement, support smarter business and deliver reliable growth.”
To download the complete CART eCommerce Buying Guide for Supermarket Retailers, click here.