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What might be called the evil twin of such efforts as health and nutrition officials' push for Americans to eat healthier and delivery services like Farmbox's attempts to make fresh fruit and vegetables easier and cheaper for low-income families: Foodida, a crowdsourcing food delivery app that brings your favorite fast food to your doorstep 24 hours a day, seven days a week.
The folks in the boardrooms at McDonald’s, Burger King, Wendy’s, Taco Bell and even Starbucks must be grinning ear to ear as this company makes their convenient offerings even more convenient and accessible.
Foodida is based in Los Angeles and headed by CEO Stefan Fraas. In an interview with VentureBeat, he says: “We’re a different take on crowdsourcing. If someone craves fast food, they can either go out and get their own food, and while doing so can pick up food for someone else and make a few bucks, or they can stay home and have it delivered to them by another Foodida user. The decision is theirs: Go for the convenience, or go for the cash.”
Foodida is up and running in unlikely L.A. neighborhoods, including Santa Monica, Venice and Thousand Oaks. The way it works is that when you order through their mobile app, you pay a fee, which is split between Foodida and the driver. Like Uber, in busier times, where less drivers are available, you may pay a higher fee.
Just what the consumer of fast food needs -- another reason not to get up from their chair.