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To shine a light on the gender wage gap issue, Bud Light is launching its newest spot, “Equal Pay,” as part of the ongoing Bud Light Party campaign featuring Amy Schumer and Seth Rogen.
In the new spot, Rogen and Schumer have a colorful conversation about the gender gap in price and wage. Schumer explains that women pay more than men for many things, while getting paid less on average for equal work, as supported by recent research from the Institute for Women’s Policy Research (IWPR), which finds that women who work a 9-to-5 job, on average, earn $.79 to every $1 men earn.
"The Bud Light Party is about bringing people together and sparking national conversations around timely topics," explains Alex Lambrecht, VP, Bud Light at Anheuser-Busch. "In our newest spot, Seth and Amy have a colorful banter surrounding the matter of equal pay – which the Bud Light Party proudly supports.”
As depicted in the new spot, Schumer affirms the Bud Light Party supports equal pay while adding:"Because Bud Light costs the same whether you are a lady or a dude."
To further shine a light on this topic and spark a national dialogue, Bud Light will donate $1 to Catalyst, an organization that champions equal pay initiatives, for every social media post with #CheersToEqualPay shared from 6/27/2016-7/1/2016, up to a maximum of $150,000.
Check out the spot here.