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Natural Grocers has inked an agreement with bestselling author and fitness influencer Ben Greenfield, who is now "Fueled by Natural Grocers."
"When I sat down with the nutrition education team here at Natural Grocers to brainstorm who would be a great brand ambassador for us, Ben Greenfield was the unanimous top choice for the team," said Heather Isely, EVP for the Lakewood, Colo.-based Natural Grocers. "We're educating America about nutrition and Ben Greenfield is a terrific brand ambassador to help us spread the good4u Revolution."
The author of New York Times bestseller "Beyond Training," Greenfield has been recognized as a top personal trainer as well as one of the top 100 most influential people in health and fitness.
"There's a genuine need right now for honest, science-backed information about how we can feel healthier and have more energy each day," said Greenfield. "Natural Grocers is leading the charge towards serving this need and I'm excited to help share the message and get more people living the good4u lifestyle."
The new sponsorship will include:
- Live meet and greet events at Natural Grocers stores
- Live appearances at events and conferences
- Articles in Natural Grocers' Health Hotline publication
- Recipes and fitness tips on the Natural Grocers website
- Radio, television and social media promotion
Greenfield will make his first appearances at the grand openings of Natural Grocers' two Gilbert, Ariz., stores on July 12, when he will present a class titled "Shattering Fat Loss & Diet Myths," at both locations.
Natural Grocers by Vitamin Cottage, Inc. operates more than 115 stores in 19 states.