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Strongbow Hard Apple Cider has activated a program to engage consumers of legal drinking age throughout the fall season, when cider sales peak.
The program incorporates a variety of tools to grab shoppers’ attention, including the online Strongbow Flavor Quiz, which helps consumers determine their ideal variety of Strongbow. TV spots will feature Sir Patrick Stewart and extensive social media presence, while digital media will drive consumers to Strongbow.com to take the quiz and find products in their local market.
Themed table tents, banners, coasters and posters will bring the program to life on premise. Retail promotions will include POS displays and in-store sampling, while a mobile promotion will offer Strongbow-branded glassware to consumers in select markets.