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Unified Grocers’ annual Expo feature a “virtual deli” that focused on Millennials shopping habits, with vendors helping retailers understand the buying power of Millennials and how to target them via multi-cultural flavors and snacks. The wholesaler’s service deli/bakery team created a virtual display around these concepts, including small sized, grab and go , fresh, healthy products.
More than 2,600 exhibitors showcased their products at the annual expo, which was held this week at the Long Beach Convention Center.
The expo featured a series of educational sessions, called Retailer Edge, that focused on providing independents with the tools needed for driving sales in today’s digital world. The brief, 20-minute sessions, billed as “intel for your bottom line,” were offered at various times during the two-day event and allowed retailers to take quick breaks from the show floor to learn about new and emerging technologies and take away actionable items for growing their business.
Other highlights from the show included a signature brands area that showcased brands that Unified either owns or has the exclusive rights to distribute, including Thai Fresh coconut water, Mi Hacienda tortilla chips and La Corona vinegar. Topco also displayed an extensive new lineup of nationally recognized TopCare GM/HBW items.