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    Schnucks Set to Deliver First-Ever Baby Month Promo

    Diaper drive, digital sweepstakes, classes cap effort

    Schnuck Markets is gearing up for a new arrival – an inaugural Baby Month promotion set for Sept. 7 through Oct. 4. – which promises to fill moms’ hearts with joy.  

    The St. Louis-based regional grocery chain’s first-ever Baby Month will include a digital sweepstakes with various winners receiving a year’s supply of free baby food, diapers, formula or wipes; dietitian-led baby tours; a cooking class for new moms at its Des Peres, Mo., store; and a diaper drive collection for needy families, in partnership with the St. Louis Area Diaper Bank.

    “Preparing for a new baby can be an exciting time for a parent,” explained Kara Behlke, registered dietitian at Schnucks. “Keeping Mom and baby healthy before and after a pregnancy, though, can present some challenges in terms of nutrition and providing necessary supplies for their new little ones. Our partnership with the St. Louis Area Diaper Bank is designed to address one of a baby’s most basic needs, especially since one in three mothers struggles to provide the diapers needed for her children to stay clean and healthy.” 

    During the last week of the Baby Month promotion (Sept. 28-Oct. 4), shoppers can donate diapers to the diaper bank at collection points in each of the metro Missouri Schnucks locations. The 99-store retailer, which operates stores in Missouri, Illinois, Indiana, Wisconsin and Iowa, will make the donation process easier by featuring a BOGO offer on its store-brand diapers.

    Customers also can choose to donate $1, $3 or $5 directly to the diaper bank during checkout, through a Scan & Give promotion that adds the desired amount to the bill.   

    Social Sweepstakes

    In addition to the diaper drive, moms will have a chance to win a year’s supply of Earth’s Best Baby Food by posting their favorite photo of their kids at Schnucks or with food on Instagram (#SchnucksMomMoment) throughout Baby Month. A Facebook sweepstakes taking place Sept. 14-27 will offer three winners a free year’s supply of Pampers, Earth’s Best Formula or Huggies Wipes. Winners will be announced on Oct. 4. 

    In addition, Schnucks will offer three dietitian-led baby tours from 5:00-6:00 p.m. at its Des Peres store. The tours are free, but registration is required for the following events:

    • Tuesday, Sept. 13: Preparing for Pregnancy: Nutrition Makeover
    • Tuesday, Sept. 20: Eating for Two: Nutrition for Mom and Baby
    • Tuesdau, Sept. 27: Post-partum Nutrition: Healthy Mind, Healthy Body 

    The cooking class will offer the chance for new moms to make, bake and take home freezer meals that are healthy and ready to go for the family. The meals focus on optimal post-partum nutrition and will include Old Fashioned Lentil Stew, Southwestern Meatloaf Muffins, Veggie Lasagna Roll-Ups and Banana Chocolate Chip Bread. 

    Additionally, a “Chef and Dietitian Meet in the Kitchen: Cooking for the New Mom Take Away” class, priced at $40 per person, is scheduled from 6:00-9:00 p.m. on Fri., Sept. 16, in the cooking school at Schnucks Des Peres.

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