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    Kroger Launches 'Affordable' Cage-Free Eggs

    Store brand aims to meet growing demand

    In response to growing demand, The Kroger Co. is rolling out what it calls a “more affordable” corporate brand line of cage-free eggs.

    "Kroger-brand Cage-Free Eggs are now available in our family of stores nationwide," said Gil Phipps, Kroger's VP of corporate brands. "More customers are looking for an affordable cage-free egg option. Our goal is to help our customers migrate to the cage-free category by offering an affordable alternative to conventional eggs."

    Working Toward Transition

    Kroger also offers cage-free eggs under its popular Simple Truth and Simple Truth Organic brands. In 2015, 15 percent of the eggs Kroger sold were cage-free compared to the industry average of 9 percent.

    In March, Kroger announced its goal is to transition to a 100 percent cage-free egg supply chain by 2025.

    "In order to ensure a smooth transition by 2025, we need to start attracting customers to cage-free eggs now," said Mel Bomprezzi, Kroger's VP of grocery merchandising. "We remain committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers."

    Cincinnati-based Kroger operates 2,778 retail food stores under a variety of local banner names in 35 states and the District of Columbia. 

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