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Publix Super Markets and Produce for Kids (PFK) have launched an in-store and digital campaign to teach families about the benefits of healthy eating while raising funds for local Feeding America member food banks during Hunger Action Month in September.
During the campaign, which runs through Oct. 26, consumers can find coupons, nutrition tips, dietitian-approved recipes and healthy eating ideas online.
Eight participating produce suppliers are supporting the campaign: Avocados from Mexico, Crunch Pak Sliced Apples, Del Monte Foods Fruit Naturals Cups, Eat Smart Fresh Cut Vegetables, Fresh Express Packaged Salads, Michigan Apples, Suja Juice and Marie’s Dressings. Publix shoppers are encouraged to support these brands by increasing their produce consumption.
“Through our Produce for Kids partnership, we have raised more than $2.7 million for organizations that support children and families in our Publix footprint,” noted Maria Brous, media and community relations director for Lakeland, Fla.-based Publix. “We strive to educate our customers about the importance of beginning healthy eating habits early. This campaign provides resources that introduce fresh fruits and vegetables to families.”
“Shoppers can look for the Produce for Kids and Feeding America logo next to our partners’ items in the produce department to make a difference,” said John Shuman, president of Orlando, Fla.-based PFK.
Since its creation in 2002 by Shuman Produce Inc., PFK has raised more than $5.7 million to aid children.
Privately owned and operated by its 184,500 employees, Publix has 1,128 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina.