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Jason Goldberger, Target Corp.'s chief digital officer, has left the company “effective immediately” only months after being promoted to the position.
A previous executive of Amazon.com, Hayneedle and Gilt Group, Goldberger joined Target in February 2013 as SVP of Target.com, and was later promoted to president of Target.com. Under his leadership, Target's online sales have grown at a much higher rate than the industry average, though online sales still make up only about 3 to 4 percent of Target's overall revenue.
Responsibilities of the now-vacant position will be split among Mike McNamara, Target's chief information officer, and Mark Tritton, Target's chief merchandising officer, who joined in June. McNamara will take on the digital side and the new title of chief information and digital officer, while Tritton will take on the pricing and promotions side.
The change comes following Target's first quarterly comps drop in two years and a 2.2 percent decline in store traffic, both announced last month, Minnesota's Star Tribune reported. Shortly after, CEO Brian Cornell announced his decision to ramp up Target's pricing and promotions, which Goldberger headed along with digital strategy and Target.com.
Goldberger's departure marks the second of a senior executive in recent weeks, following that of Jeff Jones, Target chief marketing officer, who left last month to become president of rideshare company Uber.
Following the news of Jones leaving Target, company Chairman and CEO Brian Cornell issued the following statement:
“Since joining Target in 2012 as our chief marketing officer, Jeff Jones has modernized Target’s marketing and helped drive Target’s strategy, creating momentum for the company and positioning Target for the future. He worked tirelessly to sharpen our focus on the guest and evolved our marketing capabilities to center on the important role digital plays in their lives. Under his leadership, the team has also produced a number of unforgettable brand moments from the introduction of #MoreMusic during the industry’s biggest awards night to notable moments like our 2015 holiday campaign, which exceeded all previous brand measures. These campaigns not only drove the business, but created a deep, emotional connection with our guests. Because of his many contributions, Target continues to be among the world’s most recognized and beloved brands.
I want to thank Jeff for his work on behalf of our brand, our business and the Target team. He’s been an important partner during my time at Target, and I, along with the entire team, wish him well in his future endeavors."
The company's search for its next CMO is ongoing.