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    Southeastern Grocers Debuts Pet Food Line

    Whiskers & Tails touts value price point

    Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie stores, has rolled out an all-new pet food brand, Whiskers & Tails. The value-priced line offers a variety of wet and dry dog food, in addition to treats and biscuits featuring high-quality protein and vitamins and minerals.

    “Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line,” said Scott Morris, EVP of merchandising for Jacksonville, Fla.-based Southeastern Grocers. “The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”

    The new pet food line consists of six varieties of dry dog food, 18 varieties of wet dog food, five varieties of dog treats and biscuits, 16 varieties of dog rawhides, four varieties of dry cat food, 26 varieties of wet cat food, and five varieties of cat litter

    Shoppers can now buy Whiskers & Tails dog food, treats and biscuits at all Bi-Lo, Harveys and Winn-Dixie stores, and will be able to purchase cat food and treat varieties starting next month.

    The second-largest supermarket in the Southeast based on store count, Southeastern Grocers employs almost 60,000 associates at about 750 grocery stores, 140 liquor stores and 500 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.

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