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    Unified Grocers Streamlines Digital Couponing

    Wholesaler adopts program to aggregate content, communicate directly with shoppers

    Unified Grocers has partnered with Reach Influence, a Detroit-based provider of loyalty and digital coupon solutions, to provide Unified’s retail customers a digital offer solution called Reach Offers.

    The Reach Offers solution aggregates national digital coupon content and sends direct one-to-one communication to registered shoppers, allowing them to redeem digital promotions in real time at the point of purchase. It also performs complex coupon settlement functions behind the scenes, allowing grocers to get quick and accurate pay for each transaction.

    The program’s cloud-based, real-time load-to-electronic-wallet functionality makes coupon clipping and redemption easier for shoppers while giving grocers the opportunity to track and measure promotion results and significantly reduce coupon fraud risk.

    Unified's retail customers can sign up for the Reach Offers digital coupon program through Reach Influence, which will implement the technology and launch the program in stores. Reach Influence will also collect and analyze store transaction data, manage digital messaging to shoppers, and assist retailers in synchronizing all transaction data into a secure database using standard transfer protocols. The Reach Offers program doesn't require additional hardware or software beyond standard retail systems.

    Based in Commerce, Calif., Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States.

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