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    Lidl U.S. to Generate $8.8B in Sales by 2023: Kantar Forecast

    Retailer could have 600-plus stores in States by then

    A Lidl store in Italy. The German retailer will open stores on the East Coast this summer.

    As German grocery chain Lidl gears up to enter the U.S. market by 2018, Boston-based Kantar Retail has released a forecast for the Lidl U.S.’ future performance, including the prediction that the chain’s American stores will generate $8.8 billion in sales by 2023 – larger than Wegmans Food Markets’ 2016 value of $8.1 billion.

    As well as overall sales projections, the forecast covers store-based growth and sales per store, as well as information on how suppliers and retailers can plan against the launch.

    Other top-line findings from Kantar Retail include:

    • When rollout begins, Lidl U.S. will generate $7 million. There will be a considerable increase in sales in 2018-19, with many store openings falling into 2019
    • Lidl U.S. is projected to open 100 stores annually, reaching 630 stores by 2023
    • Lidl is targeting the East Coast, putting it into direct competition such retailers as Walmart, Dollar Tree, Food Lion, and Stop & Shop. Its growth is expected to outpace the market for some time.
    • Early stores could generate an average of $10 million in sales, averaging $15.2 million in sales per store by 2023

    In other Lidl news, the retailer has confirmed that it’s interested in expanding into Texas, according to a Dallas News report, although it hasn’t as yet identified any specific locations in the Lone Star State.

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