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Southeastern Grocers LLC (SEG), parent company of Bi-Lo, Harveys and Winn-Dixie, is treating more than 1,000 young fans and their caregivers and families to college football games. To make that possible, the grocer's SEG Sports healthy-lifestyle initiative has joined forces with collegiate teams across the grocer’s store footprint.
As the official supermarket of Clemson University, University of South Carolina, University of Alabama, University of Florida and Florida State University, SEG, in partnership with the schools, has identified such youth-oriented organizations to receive complimentary tickets as Salvation Army Boys and Girls Clubs of Anderson County, Clemson Community Care, Palmetto Place Children’s Shelter, Boys & Girls Club of the Midlands, Big Brothers Big Sisters of Greater Columbia, Alabama-area youth football leagues, Ronald McDonald House Charities of North Central Florida, Boys & Girls Clubs of the Big Bend, and Big Brothers Big Sisters of the Big Bend.
“Our customers in the Southeast love their football teams, and we love connecting them to unique and special experiences they’ll always remember,” said Ian McLeod, president and CEO of Jacksonville, Fla.-based Southeastern Grocers. “We hope these game day experiences will inspire young athletes of tomorrow while they cheer on their favorite teams in the stands.”
Through SEG Sports, the grocer plans to continue working with charitable organizations to send kids and their families to upcoming games.
The second-largest supermarket in the Southeast based on store count, SEG employs nearly 60,000 associates in about 750 grocery stores, 140 liquor stores and 500 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.