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    Publix Pharmacy Offers Auxiliary Aids, Services

    Tech helps visually and hearing impaired, non-English speakers

    Publix Super Markets is providing free auxiliary aids and services in its pharmacy departments, including qualified interpreters and information in alternative formats, for individuals with limited English proficiency and the disabled.

    “We recognize the importance of ensuring our services are accessible for everyone, and our patients’ medication information is communicated effectively,” noted Fred Ottolino, VP of pharmacy at Lakeland, Fla,-based Publix. “Our goal is to provide services that improve our patients’ health.”

    Earlier this year, Publix started offering the Accessamed optaPHONIC Digital Audio Label to visually impaired customers. The technology employs text-to-speech software to record prescription information to an audio label device. The device attaches to the prescription vial or packaging, so that patients can play back the recording when they’re ready to take their medication, without the need for a barcode scanner or docking station. Customers can ask for audible prescription labels at the Publix Pharmacy. Once the technology has been requested by a customer, all future prescriptions for that individual will feature the device. Large-format print is also available upon request.

    Additionally, Publix can communicate with customers who are deaf, hearing impaired or speech impaired via hearing loop assistive listening equipment and telecommunication relay service.

    Further, for those with limited English proficiency, the grocer has immediate access to interpreters and translators for the hundreds of languages spoken in its market area, which encompasses 1,132 stores across Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.

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