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    Fareway Stores Increases Basket Size with Digital Coupons

    New platform enables retailer to accelerate ‘in ways we had not imagined’

    Boone, Iowa-based Fareway Stores has rolled out an innovative digital coupon system in its 117 stores that allows consumers to create an online profile by product type for coupons they wish to receive.

    Scott Beckwith, chief administrative officer at Fareway Stores, says the regional grocery chain is “just scratching the surface of all the technology has to offer,” and is enabling the retailer “to market products in ways we had not imagined.”

    Read more about it on PG’s sister Retail Systems Info News (RIS) website here.

     

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