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Dorothy Lane Market (DLM), a Dayton, Ohio-based specialty grocer with three stores, is enhancing its ecommerce operations with a fully enhanced technology upgrade, a new convenient location for curbside pickup, and rebranding to better serve its customers and prepare for growth.
DLM Drive-Up, known previously as DLM in a Dash, launched earlier this month with a new website equipped to keep the service competitive in the digital landscape. Features include the ability to create multiple custom shopping lists; suggested favorites based off a customer's shopping patterns; specified weights on applicable products such as deli meats, down to a quarter of a pound; and syncing to the store's Club DLM loyalty program.
“We wanted user experience to be at the forefront," said Patrick Arnold, DLM IT director. "That meant creating a site that can anticipate your needs based on previous patterns and the ability to always allow customization, a feature important to the Dorothy Lane Market shopper.".
DLM Drive-Up is operating out of a dedicated storefront next to the DLM Culinary Center in the Washington Square Shopping Center, where it offers curbside pickup for a $5.99 convenience fee per order. Personal shoppers assemble orders from the products found inside the DLM Washington Square location.
“We realize that many customers simply prefer an online experience but are at battle with their desire to support local,” noted Sarah Linville, DLM Drive-Up operations manager. "We hope that DLM Drive-Up offers a solution that allows them to do both, and in a way that still represents the superior quality that Dorothy Lane Market is known to offer.”
Added Calvin Mayne, DLM president and COO: “Our customers often tell us how they love shopping at DLM. However, we know many people are looking for a more convenient way to get great food. That’s why we are so excited about making our customers happy with DLM Drive-Up.”