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    Coca-Cola Retailing Research Council Podcast Series, E4: From the Outside Looking In

    IGA's Doug Fritsch discusses the importance of relevancy in retail today

    From new technologies to shifting consumer preferences, disruptive forces are forever changing the world of food retail. The Coca-Cola Retailing Research Council (CCRRC) Podcast Series, hosted by Coca-Cola Retailing Research Council research director Michael Sansolo, aims to help retailers chart a path to relevance as they work to develop the supermarket of the future.

    In each episode of the series, Michael will be joined by a special guest to explore a different aspect of the Council’s latest report, “Surviving the Brave New World of Food Retail.” Check back every two weeks for new meaningful discussions and actionable insights to help you grow your business, and visit www.ccrrc.org to download the full report and diagnostic tool for free.

    Episode Four: From the Outside Looking In

    In the latest episode of the CCRRC podcast series, Doug Fritsch, senior vice president of retail and business development at Independent Grocers Alliance (IGA), discusses the importance of relevancy in today’s retailing world and how the CCRRC report can help businesses develop a branding strategy that drives consumer relevancy.

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