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Ahead of the opening days of the grilling season and America’s pastime, Nolan Ryan’s All-Natural Beef has introduced Nolan Ryan’s Beef and Baseball Bonanza, a sweepstakes running through June 1.
Texas residents age 18 and older who enter the competition at www.NolanRyanBeef.com could win such prizes as a meet and greet with the legendary pitcher and Hall of Famer, autographed gear, Hasty-Bake charcoal grills and a selection of the company’s products.
“We want to give our retail and foodservice partners an opportunity to generate interest and excitement about the brand early in the grilling season,” explained Ted Lawson, VP of ,arketing and sales at Huntsville, Texas-based Nolan Ryan’s. “For us, grilling season coincides with baseball season, so there isn’t a better time to let our beef fans and Nolan’s fans learn more about his passion for all-natural beef and baseball.”
The company is supporting the program through social media, point-of-sale merchandising and sampling events with participating retailers and restaurant partners. The POS materials feature a QR (quick response) bar code that directs smart phone users directly to the website’s signup page.
“As consumers continue to demand high-quality choices at the meat case, we will continue to bring great tasting, all-natural beef products to meet their needs,” said Ryan.