NPD, Fusion Marketing Extend Alliance for Produce Intel

The NPD Group and Fusion Marketing are expanding their strategic research alliance to provide the fresh produce industry with a deeper understanding of consumer consumption, shopper behavior and market trends.

The expanded partner alliance combines NPD’s extensive consumption behavior research with Fusion’s retail expertise and related retail sales analysis to help produce companies and commissions improve their marketing and sales campaigns in a simplified, focused, and concise manner.

“Fusion Marketing’s alliance with the NPD Group will help strengthen the produce industry’s understanding of consumers’ path to purchase,” said Steven Muro, president of Fusion Marketing. “Through careful research and analysis, Fusion uncovers potential sales opportunities and provides actionable strategic direction. NPD will provide their unmatched expertise on consumption behavior and together we will have greater insight into the motivating behaviors driving purchase decisions and ultimately driving sales.”

Added Mark East, president of NPD’s Food & Beverage Practice: “Our alliance with Fusion Marketing offers the produce industry the insights and knowledge to make smarter business decisions to drive stronger marketplace results. With NPD and Fusion providing the business insights, implications, and guidance for actions, we can help all the players in the produce supply chain achieve their core business goals.”

Produce companies and commissions will benefit from NPD and Fusion’s joint effort and expertise as both companies will work together to provide the industry with market intelligence, consumer insights and retail trends through detailed research studies and analysis.