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The National Retail Federation announced the top five finalists of its “This is Retail” video contest, determined after a week of public voting through NRF’s Retail Means Jobs website. More than 420,000 votes were cast for the Top 10 finalists between April 10 and April 15.
“The retail industry is a powerful force that connects people, creates jobs, supports communities and strengthens our economy,” said NRF President and CEO Matthew Shay. “These five finalists represent the tens of millions of people who work in retail, and by helping them tell their stories through our ‘This is Retail’ contest, we are able to put an individual face to a gigantic industry.”
Voting for the top five videos begin April 17 online.
The finalists are:
• Jim Adams, Falls Road Running Store, Baltimore
• Tanna Dang, Eden in Love, Honolulu
• Susan Kaufman, Market Alley Wines, Monmouth, Ill.
• Mark Plessinger, Frame of Mind, Columbia, S.C.
• Kim Williams, The Polka Dot Press, Tallahassee, Fla.
The selection process will continue as the top five videos will compete against each other this week with the top three finalists announced May 1. The remaining three finalists will be flown to NRF’s Washington Leadership Conference May 15-16.
NRF’s “This is Retail” video contest is a part of the association’s multi-faceted Retail Means Jobs campaign. The contest, officially announced in January at Retail’s BIG Show, was designed to promote retail as a career and demonstrate the multitude of career choices available within the retail industry.
The retail trade association represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries.