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In its latest study of consumer attitudes toward corporate social responsibility in the restaurant industry, market researcher Technomic found that restaurant users rated both nutritional disclosure and responding to nutritional concerns among the four most important of 17 social issues for the restaurant industry to address.
Most Important Issues for the Restaurant Industry to Address
Percent of consumers assigning
Top 3 priority status
1. Living wages 49%
2. Responding to nutritional concerns 33%
3. Health insurance coverage 31%
4. Nutritional disclosure 29%
Overall, restaurant patrons claim a fairly high degree of social consciousness, according to the second installment of Technomic's Corporate Social Responsibility Study. Technomic further found that close to 80 percent of consumers claim they would respond favorably to a socially responsible restaurant by visiting more often and/or paying more.
"We find increasingly strong evidence that consumers expect both chain and independent restaurants to be more socially responsive, and nutrition is a clear priority," said Bob Goldin, Technomic e.v.p.