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First it was “Guiding Stars,” now it’s NuVal. A few weeks after New Orleans-area gourmet grocer Langenstein’s introduced the Guiding Stars nutrition rating program in its two stores, the NuVal Nutritional Scoring System will be available at the Robért Fresh Market chain of family-owned stores in the Crescent City and Metairie, La., in early 2012.
Under the NuVal system, thousands of foods receive a score from 1 to 100, with higher scores denoting better nutrition. Scores are posted on supermarket shelf tags right next to the price, making it easy for shoppers to compare the overall nutrition of the foods before they purchase them. NuVal scores are currently offered in more than 1,500 grocery stores across the United States, including Price Cutter, King Soopers, Tops, King Kullen, Price Chopper, Hy-Vee, Meijer, Brookshire’s, Big Y, Skogen’s Festival Foods, Food City, United Supermarkets, Mariano’s Fresh Market, Lowes Foods, Scolari’s Food and Drug, Raley’s, and select Giant Eagle, Coborn’s and Metro Market locations.
“We pride ourselves in being food experts, offering our customers the kind of service they just can’t find anywhere else, and that’s why NuVal fits perfectly for us,” said Robert Fresh Market owner Marc Robért. “For more than 15 years, we’ve brought our customers the best-quality meats, produce and gourmet meals around. Now with NuVal, our customers will have the best in nutrition guidance as we will have NuVal Scores on virtually all of our items.”
Created by Dr. David Katz and a dozen top nutrition science experts, NuVal features the ONQI (Overall Nutritional Quality Index), the scientific engine used to determine the system’s scores. NuVal scores are calculated for a wide variety of categories, among them meat, seafood, poultry, salty snacks, milk, yogurt, vegetables (fresh, frozen and canned), cereal, bread, cookies, soft drinks, and crackers.
NuVal LLC is a joint venture formed in 2008 by Skokie, Ill.-based Topco Associates LLC and Griffin Hospital in Derby, Conn. For more information, contact NuVal LLC at [email protected] or 781-228-5800.