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ASTROVILLE, Calif. - Ocean Mist Farms here has redesigned its Web site, which now offers interactive features, easy navigation tools and user-friendly information.
The newly designed home page features streaming video and an "Artichoke Aficionados" club, one of the site's most interactive features. The club offers artichoke lovers monthly alerts with new recipes and nutrition information as well as opportunities to win free gifts.
The new site -- www.oceanmist.com -- also features an "Ask the R.D." section where visitors can submit nutrition questions and receive a personalized e-mail response from an Ocean Mist Farms dietician. In addition, the health and nutrition Web page offers a wealth of information on artichoke nutrition and highlights artichokes as an "antioxidant powerhouse."
The site's other features include a recipe database, cooking and instructional videos and an artichoke store locator function.
"The new Ocean Mist Farms Web site was designed with the home cook in mind," said Kori Tuggle, Ocean Mist's marketing manager. "When visitors enter the site, they will be able to find all the information they need from recipes to cooking tips and nutrition."
Tuggle said Ocean Mist Farms conducted a survey in 2006 that showed 70 percent of the people surveyed said they are most likely to look for recipes when they search the Web for the word "artichokes." A high percentage of survey respondents also said they went online to find preparation or cooking information as well as health and nutrition information.
To spread the word about the new site, Ocean Mist Farms is including the URL, www. oceanmist.com on more than 20 million cartons of its products. The site is also search engine optimized (SEO) and also features a comprehensive section for the trade that includes information about Ocean Mist Farm's full line of products, growing regions, food safety program, as well as merchandising and instructions for downloading marketing materials.