You are here
In anticipation of peak artichoke volume this spring, Ocean Mist Farms has introduced a range of point-of-sale (POS) materials to help grocers share artichoke information with consumers.
Included in the full set of materials are posters, price cards, recipe cards and other collateral in various sizes all designed to attract shoppers and boost sales.
The POS materials can be ordered online at www.oceanmist.com/html/trade/point-of-sale.aspx. Orders will be fulfilled within two to three business days, depending the quantity of the request and available inventory, according to Kori Tuggle, marketing manager at Castroville, Calif.-based Ocean Mist.
“Due to cultural practices, this year will be one of our largest spring crops out of Castroville in terms of volume, with plenty of promotional opportunities,” noted Tuggle. “The antioxidant level of fresh artichokes is a powerful merchandising opportunity. Seventy-nine percent of survey respondents said that the fact that artichokes are higher in antioxidants than any other vegetable would have a significant impact on future purchases. Ocean Mist’s point-of-sale [material] draws attention to the artichoke display and educates shoppers about artichokes’ nutritional value.”
Ocean Mist comprises four generations of family farmers who raise artichokes and a full line of fresh vegetables.