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Ocean Mist Farms has cooked up a fun, creative way to engage with trade customers at the upcoming Produce Marketing Association’s Fresh Summit in Anaheim, Calif.: a Twitter-based campaign that will provide a quick, efficient, real-time means of communicating about activities within its booth (#4138) from the show floor.
Having already employed multiple social media tools for the past year, including YouTube, MySpace, Facebook and Twitter, Ocean Mist, in the words of Kori Tuggle, marketing manager for the Castroville, Calif.-based company, “will post tweets throughout the three days of Fresh Summit to share live show updates directly from our booth. We know this year that some customers have cut back their number of attendees, and Twitter is a great tool to keep people updated on what Ocean Mist Farms is doing at the show, even if they’re not in Anaheim.”
Live show floor updates; the daily menu being served by Chef Tony Baker of Montrio Bistro in Monterey, Calif.; and info about where to get free Ocean Mist tote bags during exhibition hours will be among the Twitter feeds Ocean Mist plans to disseminate, according to Tuggle.
What’s more, in a bid to increase the number of “followers” on Twitter, Ocean Mist will give away new-generation iPod Nanos (with video and radio function) throughout the three days of the expo.
To win, participants must follow Ocean Mist Farm on Twitter to receive the daily contest announcement, and also be the first to arrive at the Twitter Spot at the Ocean Mist Farms booth with a “retweet” of any earlier Ocean Mist post.
“We are anxious to see how many people at PMA are already engaged with Twitter and to showcase a new media tool we intend to use to build dialogue directly with artichoke consumers,” Tuggle said.