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Ocean Mist Farms is going green by making its new soup and salad recipe cookbooks available digitally online.
“We put a lot of effort into creating cooking videos and digital cookbooks to enhance the experience of visitors to our Web site and give them more than what they were expecting with a traditional recipe search online,” said Kori Tuggle, marketing manager for the Castroville, Calif.-based company best known for its artichokes. “From the traffic trends we discover online, we modify our site content to cater to what consumers are looking for.”
Tuggle said Ocean Mist receives a monthly average of 30,000 unique visitors a month to its Web site, with over 50 percent of the visitors coming to the site specifically for artichoke recipes based on the volume of Web site pages viewed.
“We know people use the Internet for recipes, and we want to be their source of information for cooking vegetables — fresh artichokes in particular,” Tuggle said. “We’re using all forms of digital communication, from our Web site to social media, to help make cooking artichokes easier and more fun.”
In addition to artichokes, Ocean Mist Farms’ four generations of family farmers grow and supply a full line of fresh vegetables.
For more information about the new digital cookbook or other promotional ideas, visit www.oceanmist.com.