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    Old London Sweepstakes Aims to Get Consumers Dancing

    Melba toast manufacturer Old London has introduced the “Dance Your Way to Hollywood” sweepstakes to drum up interest an exciting new lifestyle option for health-conscious Americans.

    Melba toast manufacturer Old London has introduced the “Dance Your Way to Hollywood” sweepstakes to drum up interest an exciting new lifestyle option for health-conscious Americans. The contest will send one winner and a guest on a trip to Tinseltown for private dance lessons at the famous 3rd Street Dance Studio, in addition to tickets for seats in the studio audience of a hit television show. The four-day, three-night, all-expense-paid trip includes air travel and accommodations at a Hollywood hotel. Consumers can enter the sweepstakes through June 30, 2010, at www.ToastforEverydayHealth.com.

    In addition to its well-known Melba toast, Westchester, Ill.-based Old London makes such other better-for-you items as Melba Snacks, JJFlats Flatbreads and new Bagel Chips. Most of the company’s products are made with all-natural whole grains, as well as always being low in calories and fat.

    “Old London believes that overall health starts with making realistic goals,” said Chris Gunsch, the company’s director of marketing. “We continuously try to provide our consumers with new and exciting snack options that are low in fat and made with all-natural ingredients. Our products supplement your everyday fitness and nutrition plan to maintain and improve overall health.”

    The online presence for Old London’s partnerships with healthy-living experts, www.ToastforEverydayHealth.com, offers fitness tips, nutrition information, recipes and among other content. The site not only highlights the advantages of dancing for exercise, but also includes contributions from Kyle Shadix, a certified chef de cuisine, registered dietitian and culinary expert specializing in nutrition, food and health, whose monthly recipes demonstrate the many ways to use Melba toast in meals and snacks at any time of the day.

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