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In promotion of Whole Grains Month – September’s annual initiative designed to introduce consumers to the health benefits of whole grains - Oldways and its Whole Grains Council (WGC) are encouraging consumers to participate in two special promotions: a Whole Grains Makeover Contest with EatingWell magazine and the Whole Grain Deal of the Day.
The Deal of the Day offers 30 days of whole grain surprises on WGC’s website. Each morning in September, another door of the online calendar will open to reveal a link to a contest, coupon, giveaway, or other whole grain goodies.
In partnership with EatingWell, WGC’s Makeover Contest is looking for a healthier, whole grain spin on well-loved, classic recipes. To enter, home cooks can give one of their favorite recipes a makeover using King Arthur White Flour or Lundberg Family Farms Brown Rice and send in their submission through Oct. 22. Two grand-prize winners will have their recipe and name featured in the magazine and will receive a $1,000 prize package including:
- Le Creuset cast-iron cookware set, plus kitchen accessories from Edgeware Products and Full Circle Home
- Whole Grain Baking cookbook and a $250 gift card from King Arthur Flour
- Rice cooker and gift basket from Lundberg Family Farms
“More than half of all shoppers have now switched to buying only whole wheat or whole grain bread,” said Cynthia Harriman, director of food and nutrition strategies for Boston-based Oldways and the WGC. “Now we want to encourage that other 50 percent to give whole grains a try by making small changes – trying whole grain pasta or cooking a pot of oatmeal – to discover just how easy to prepare and delicious they can be.”
Deals and offers are courtesy of Whole Grains Council members including Attune, Barilla, Bob’s Red Mill, Canyon Bakehouse, Frontier Soups, Goose Valley Natural Products, Home Free, Indian Harvest, and more.