September Question: Which type of strategy do you believe generates the highest ROI for grocery trading partners?
Traditional ad circulars - 19.60%
Coupons (paper) - 8.32%
Digital/mobile discounts - 9.70%
Everyday low prices - 62.38%
August Question: When do you begin solidifying your Fall/Winter holiday selling strategies?
March/April - 23.28%
May/June - 29.31%
July/Aug. - 31.90%
Sept./Oct. - 15.52%
July Question: Which of the following issues is tracking most heavily on your operational wish list?
Sustained consumer confidence level - 36.71%
Weather-related disruptions - 15.19%
Online grocery competitors - 7.59%
Tepid summer sales trends - 40.51%
February Question: What is your general perception of social media in the realm of interacting with consumers?
Blessing - 18.87%
Curse - 7.55%
Insightful - 24.53%
Challenging - 37.74%
Indifferent - 11.32%
January Question: Which departments/services will be at the forefront of your retail merchandising strategies in the coming year?
In-store dietician-nutrition services - 34.78%
Info-based ingredients for healthy choices - 26.09%
Playing up fresh produce - 30.43%
Showcasing more seafood - 4.35%
Lean meats - 4.35%
November Question: Which of the following do you expect will be most influential to your bottom line during the holiday selling season?
Party Planning - 25%
Floral/gift baskets - 12.50%
Catering - 0%
Home delivery - 12.50%
Special Events - 50%
September Question: Looking ahead to 2013, which of the following do you expect to make the most significant use of your capital investment funds to enhance market share?
Store development (new/replacement stores, remodels) - 29.07%
Strategic marketing tools/platforms - 16.28%
Retail technology - 16.28%
Pricing initiatives - 17.44%
New equipment, store fixtures - 15.12%
Other - 5.81%
August Question: What do you think about California’s Prop. 37, or the "California Right to Know" ballot initiative, which will be voted on this November, and if passed, would require genetically engineered food sold in retail outlets to be labeled as such?
Good idea whose time has come - 46.50%
Bad idea that will trigger unintended consequences - 13%
No opinion - 3%
It can wait; there are more pressing issues that need to be addressed in California - 37.50%
July Question: Which health and wellness hot button is currently of most concern to your shoppers?
Artificial ingredients - 20.69%
High-fructose corn syrup and other sweeteners - 28.28%
"Free-from" foods (hormones, preservatives, etc.) - 20.69%
Digestive aids - 2.07%
Following half-plate fruits & veggies guidance - 28.28%
May Question: What are the most important traits you are looking for in prospective job applicants seeking a career in food retailing?
Experience - 20.13%
Attitude - 55.84%
Employment history - 3.90%
College graduate - 1.30%
Retail background - 18.83%
January Question: What is the most likely forecast for your company’s performance in 2012?
Mostly sunny and clear: Improved opportunity to grow sales and market share - 25.81%
Mild with a chance of precipitation: Satisfactory growth for some segments; others likely to be flat or decline - 22.58%
Partly cloudy, showers possible: Flat sales but stable revenue and share - 28.23%
Storm warnings: Competitive threats, related threats point to decline - 23.39%
October Question: On what items do you expect sales to show the strongest increases this holiday season?
Premium-positioned food for holiday feasts - 25.23%
Party snacks - 11.47%
Bakery/confections - 10.55%
Adult beverages - 27.98%
Nonfoods/general merchandise - 24.77%
September Question: What is the most popular form of payment among your shoppers?
Cash - 10.41%
Debit Card - 49.07%
Credit Card - 33.83%
Checks - 4.83%
Proprietary retailer-branded credit card - 1.86%
August Question: How are back-to-school sales trending this year vs. a year ago?
Significantly higher - 12.50%
Slightly higher - 14.17%
About the same - 19.17%
Slightly lower - 25.83%
Significantly lower - 28.33%
June Question: Which of the following is proving to be most influential for improving the shopping experience?
In-store product demos/sampling events - 29.66%
Customer education programs - 10.34%
Retail technology - 11.72%
Enhanced customer services - 35.17%
Natural, Organic and “Free-from” food departments - 13.10%
May Question: What categories are taking the hardest hit from escalating prices?
Meat (processed, fresh) - 40.48%
Dairy - 14.47%
Produce - 20.70%
Center store staples - 13.37%
Beverages (coffee, soft drinks) - 10.99%
March Question: What has been the most effective thing your company has done to help customers with diabetes?
Offering free or reduced-cost medications - 16.13%
Blood glucose screenings - 10.75%
Providing recipes and food preparation tips - 9.68%
Running store tours highlighting appropriate food choices - 4.30%
Offering one-on-one consultations with an in-store dietitian - 6.45%
Holding education classes on how people can better deal with the condition - 7.53%
Segregating foods and/or other items (lancets, supplements, etc.) in a special section - 7.53%
Other - 37.63%
March Question: Which teams within your organization are most influential with technology investment decisions?
Corporate executives (CEO, President, CFO, Owner, etc.) - 28.75%
IT Executives (CIO, CTO, VP of IT, VP of MIS) - 30%
Procurement/Operations/Marketing teams - 32.50%
Logistics/Warehousing/Supply Chain teams - 8.75%
February Question: Where is the primary area that your company’s sustainability efforts are concentrating on this year?
Sustainable building materials and practices (LEED, GreenChill, etc.) - 10.17%
Recycling initiatives - 6.78%
Energy/utilities efficiency/conservation - 30.51%
Green packaging - 16.95%
Locally-sourced products - 35.59%
January Question: What is the preference of most of your customers regarding grocery bags?
Paper - 18.42%
Plastic - 42.11%
Both - 11.84%
Reusable cloth bags - 27.63%
December Question: What strategy will you rely on most heavily to stimulate sales of fresh produce during the peak winter months?
Hot pricing - 32.60%
Promotions as part of H&W consumer outreach - 10.57%
Increasing specialty varieties - 6.17%
Emphasizing value-added convenience items - 14.98%
Emphasizing value-oriented bulk produce - 7.49%
Increasing POS efforts (cross merchandising, recipes, display contests, etc.) - 28.19%
October Question: What promotional element are you planning to tout most heavily for the holiday selling season?
Multiple BOGOs - 16.67%
Free turkeys - 18.10%
Low-prices - 40.95%
Budget-focused meal planning guidance - 11.43%
Aggressive promotion of prepared meal bundles - 12.86%
October Question: What do you find to be the single most effective way to boost sales of spices and condiments?
On-ad specials (BOGOs, 5 for $5, etc.) - 24.03%
Aggressive displays/end caps - 12.88%
Cross-merchandising/promotions - 30.90%
Sampling/demos highlighting ingredient-based usage - 23.18%
Consumer outreach via signage, brochures, recipes, websites, social media - 9.01%
September Question: At the outset of the all-important fourth quarter, which of the following issues is top of mind at your company?
The stagnant economy - 45.12%
Implications related to healthcare reform - 15.85%
Competition - 13.41%
Frugal shopper behavior - 20.73%
Balancing profitability with environmental awareness - 4.88%
August Question: For what back-to-school products are you seeing the most consumer interest?
Bottled water/beverages - 11.11%
School supplies - 38.89%
Healthy lunchbox fare - 36.11%
Paper products (tissues, etc.) - 8.33%
Snacks - 2.78%
Gift cards - 0%
Other - 2.78%
August Question: What ethnic/cultural food products have you been featuring more prominently on store shelves in response to increased consumer interest?
Hispanic - 47.46%
Asian (Chinese, Japanese, Korean, Thai, Indian, etc.) - 25.72%
African - 3.99%
Pacific Islander - 2.90%
Eastern European (Polish, Russian, etc.) - 4.35%
Kosher - 7.25%
Halal - 3.62%
Other - 4.71%
July Question: Social media platforms (Facebook, Twitter, etc.) are giving grocers new opportunities to connect with customers. What is the primary goal of your company’s approach to social media?
Marketing Campaigns - 46.25%
Customer Service - 22.50%
Corporate Communication - 11.25%
Crowd-Sourcing/customer feedback - 18.75%
Internal Communication - 1.25%
June Question: Which department do you think is most ripe for improvement?
Frozen Foods - 29.50%
Dairy - 20.05%
Laundry/household cleaning products - 11.71%
Pet - 13.06%
Commercial breads/baked goods - 25.68%
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
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