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    Opterus Launches Retail Reseller Program

    The company provides store execution management solutions.

    Opterus, Inc., a Milton, Ontario-based provider of on-demand retail store execution and communications management solutions, has launched its channel partner strategy for value-added resellers to enhance services to its existing customers and expand its market for its retail offering.

    Store Ops-Center is a Web-based retail portal designed to improve store productivity with full compliance monitoring of which tasks are accomplished, and when and how they are completed in the stores. Retail technology resellers can offer Store Ops-Center wrapped with their own implementation, consulting, content, integration, and development services to provide the the Powered by Opterus solution.

    "The indirect channel is a critical component of Opterus' business strategy, and we are committed to working closely with resellers to deliver and implement Store Ops-Center to their clients," said Ron Blackwelder, VP of sales and marketing at Opterus. "Our channel vision allows resellers to deliver unique and comprehensive solutions around the Powered by Opterus brand."

    Resellers will have full access to sales and technical training, joint sales and marketing efforts, and access to Opterus' Web services for Store Ops-Center integration into third-party business solutions. The Opterus retail reseller program includes:

    --Retail portal solution
    --Recurring revenue generated through monthly subscription service offering (SaaS)
    --Web services to simplify data synchronization, integration, migration, and reporting
    --Sales training, technical training and client marketing materials
    --Aggressive reseller discounting
    --Lead generation from Opterus marketing campaigns

    For additional information about Opterus, please visit www.opterus.com.

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