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Since spring means that consumers are spending more time outside, Organics Unlimited, a distributor of organic tropical fruit from Mexico and South America, has launched “Energy on the Go,” a seasonal campaign promoting bananas as an important nutritional source for athletes and active people alike.
“We want to give our retailers things they can use,” explained Mayra Velazquez de Leon, president of San Diego-based Organics Unlimited. “While we have always focused on providing the highest-quality bananas, we realize that retailers also face challenges with shoppers understanding all of the advantages of buying organic. We think this active-lifestyle focus can help to educate consumers on the health benefits, as well as convenience, of organic bananas.”
The promotion includes weekly articles with tips for retailers on the company’s blog, Organic Odes, found at www.organicsunlimited.blogspot.com, and point-of-sale materials that can be downloaded on the company’s website, www.organicsunlimited.com.
Organics Unlimited gives buyers the option between the Organics Unlimited label or the GROW label (organic and socially responsible). GROW bananas and other tropical fruits are available exclusively from the company. For more information, visit the Organics Unlimited website or call 619-710-0658.