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Ortega, a brand of Parsippany, N.J.-based B&G Foods, has teamed up with Food Network star and culinary expert Aaron Sanchez for the brand’s year-long “Mexican Foods Made Easy” marketing campaign.
Throughout the program, Sanchez will share his knowledge to help busy families create meals with Ortega’s line of Mexican food products – such as taco shells, seasonings, sauces and more -- and to bring simplicity to Mexican cooking without compromising taste or authenticity.
“With a generous selection of Ortega products in my pantry, I know I can satisfy my toughest food critics – my friends and family,” Sanchez said. “Through my partnership with Ortega, I hope to share the insider tips and recipes I rely on time and time again to make Mexican meals quick, easy and delicious for families.”
Sanchez’ Mexican Meals Made Easy campaign will include a series of print ads featuring exclusive recipes developed by the chef himself, and links to his cooking demonstrations on Ortega.com. Additional elements include web and digital banner ads, seasonal Facebook promotions and free-standing insert coupon drops to support the Cinco de Mayo holiday, the busy back-to-school season and Super Bowl 2014.
Throughout the year, Ortega will engage its online fan base with coupon and product giveaways, interactive games and contests on Ortega’s Facebook, Twitter and Pinterest pages, as well as its YouTube channel.
“Aaron has been using and recommending Ortega products for years, making him a natural fit as an ambassador for the brand,” said Juv Marchisio, senior marketing manager at B&G Foods. “His passion for accessible, authentic Mexican cooking reinforces Ortega’s core value of delivering high-quality, mouth-watering dishes that bring families together.”