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    OTA Names First Director of Marketing and PR

    GREENFIELD, Mass. -- Laura Batcha will join the Organic Trade Association (OTA) late this month in the newly created position of director of marketing and public relations.

    GREENFIELD, Mass. -- Laura Batcha will join the Organic Trade Association (OTA) late this month in the newly created position of director of marketing and public relations.

    A member of the natural and organic business community for over 15 years, Batcha brings a range of experience to the position, including owning and operating an organic herbal products business, as well as seven years at Tom's of Maine, Inc. in such areas of product development, marketing, and business development. Her most recent role at Tom's of Maine was director of grassroots strategy and development.

    OTA is the membership-based business association for organic agriculture and products in North America. Its more than 1,650 members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, and retailers.

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