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    Out-of-this-world Offer Links Kids' DVDs to Organic Juice, Fruit

    Wow! Wow! Wubbzy! and Uncle Matt’s Organic have joined fresh forces.

    Timed to the Nov. 16 release of the Wow! Wow! Wubbzy! “Fly Us to the Moon” DVD, Anchor Bay Entertainment, a Troy, Mich.-based unit of Starz Media LLC, and Clermont, Fla.-based Uncle Matt’s Organic, the oldest organic orange juice producer in United States, have teamed up on to offer consumers a $3 rebate by mail when they buy a 59-ounce container of Uncle Matt’s orange juice or bag of fresh produce, and any Wubbzy DVD.

    “Fly Us to the Moon” DVD art and the $3 mail-in rebate offer will appear on the labels of 200,000 Uncle Matt’s 59 ounce orange juice containers as well as on 320,000 produce bags -- 220,000 Hamlin orange mesh bags and 100,000 tangerine mesh bags. Further, the companies will extend the program to mommy bloggers, furnishing them with special coupons redeemable for free 59-ounce orange juice containers, which normally retail for $5 to $7.

    Among the “grove” of food retailers taking part in the national campaign are Whole Foods, Walmart stores in the Southeast, Meijer, Wegmans, Jewel, ShopRite, Giant Eagle, Giant-Carlisle, King’s, and A&P, who are offering the rebate on bags of Uncle Matt’s fresh fruit, and Whole Foods, Kroger and Publix, who are carrying the specially marked containers of the brand’s orange juice.
     

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