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Over 1,000 different products are now sporting the Fruits & Veggies-More Matters logo in stores nationwide, according to the non-profit Produce for Better Health Foundation (PBH), which together with the Centers for Disease Control and Prevention (CDC), is behind the health initiative.
In order to carry the More Matters logo, food products must meet strict nutrition guidelines for total fat, saturated fat, trans-fat, added sugar, fiber, and sodium content.
Retailers, growers, packers and manufacturers across the country are supporting the importance of fruit and vegetable consumption by including the More Matters logo prominently on both nationally marketed, brand name products, like those from Green Giant, Sunkist, Welch's, and others, as well as on the private label products of several grocery chains.
A&P is the latest grocery retailer to have some of their private label frozen and canned fruits and vegetables approved to include the Fruits & Veggies-More Matters logo on their packaging. Other retailers featuring the logo on a number of select items from their private label line include: Bi-Lo, Kroger, Meijer, Publix, Safeway, Schnucks, Supervalu, Ukrop's, Wal-Mart, and Weis Markets, among others.