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    Pa. Food Merchants' Latest Advocacy Tool: FreeMyBeer.com

    State group urges retailers, consumers to support governor's privatization plan

    The Pennsylvania Food Merchants Association (PFMA) continues to advocate for modern and convenient alcohol sales, this time with a website that urges people to support the governor's privatization plan.
     
    “Visit FreeMyBeer.com today and send a message to your legislators,” said Alex Baloga, PFMA director of government relations. “Showing your support for the governor’s privatization plan is vital to reforming Pennsylvania’s alcohol sales system and gaining convenience and choice for your customers.”
     
    FreeMyBeer.com is user-friendly, allowing anyone over the age of 21 to type in their address, locate their legislator and send them a message. Visitors can also join the conversation about alcohol sales reform on the Free My Beer Facebook page.
     
    The association has point-of-sale materials available to engage customers and encourage them to contact their lawmakers about alcohol sales reform. The materials include postcards that they can mail directly to their legislators, tear-off sheets with the FreeMyBeer.com website address, buttons, table tents, pump toppers and other marketing material.
     
    “We’re asking all PFMA members to support the Corbett plan for Pennsylvania to bring convenience to consumers,” said PFMA president and CEO David McCorkle. “This plan is also an important economic development initiative that will return wine, spirit and beer sales that are now going to Maryland, Delaware, New Jersey, Washington DC, Ohio and other surrounding states.”

    Contact PFMA at 800-543-8207, x 5516 or [email protected] for more information.

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