The Progressive Grocer Webcast Series consists of sponsored, online presentations for the Progressive Grocer and progressivegrocer.com communities about timely topics affecting the supermarket industry.

Upcoming Webcasts

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Archived PG Webcasts

The 79th Annual Report of the Grocery Industry
>>Originally aired on Wednesday, April 25, 2012
Time: 2:00 pm ET/1:00 pm CT/11: 00 am PT
Duration: 60 minutes (including Q&A)
As any good merchant knows, there’s no better way to find out what’s on their customers’ minds than to ask them. For the 79th year in row, Progressive Grocer is doing just that with its Annual Report of the Grocery Industry, which gauges the mood and sentiment of the nation’s retail food climate courtesy of the direct input of the executives leading the charge.

As one of the most insightful, informative and reliable barometers of industry intelligence for supermarket executives, PG’s annual benchmarking research study measures the most significant mutations occurring across the retail food landscape, as relayed to us by supermarket headquarters executives and senior managers at retail food chains, independents and wholesalers from around the country who were polled in early 2012.

During this interactive webcast, PG’s seasoned editorial team will share the spotlight and alternately take a closer look at a number of the most compelling findings of the 79th Annual Report of the Grocery Industry, which will help attendees:

• Gain a better understanding of leading supermarket shopper trends, top strategic initiatives and most compelling merchandising options retailers are utilizing to connect with customers.
• Find out what marketing strategies are best impacting top supermarket growth categories and in-store experiences.
• Learn how the growing popularity of social media is helping grocery retailers advance consumer outreach, marketing and advertising platforms.
• Discover top operational trends that are guiding retailers’ brand-building activities, consumer engagement strategies and capital investments.

Attendees will also have the opportunity to join in the discussion via a live Q&A following the presentation.

Click Here to View the Archived Webcast

Changes Are Coming to Eggs…Are You Ready?
>>Originally Aired on Tuesday, April 3, 2012
Time: 2:00 pm ET/1:00 pm CT/11: 00 am PT
Duration: 60 minutes (including Q&A)
Legislation has been introduced in Congress that will change how eggs will be produced and labeled in coming years. Consumers support these changes overwhelmingly, by a margin of 12-to-1. Do you know what changes are in the works and how it will affect the eggs you buy and sell?

Be ready with answers to the questions your customers have about the eggs they’re buying! United Egg Producers, which represents farmers who produce 88 percent of America’s eggs, will host a one-hour webinar where you will learn about:

• Proposed new egg labeling requirements
• The differences in production methods: Cage, cage-free, free-range and the new enriched colony cages being used in Europe and soon by more egg farms in the U.S.
• Amendments to the Egg Products Inspection Act
•The UEP Certified animal welfare program

Speakers include a university animal welfare scientist, two egg farmers and an egg industry executive.

Click Here to View the Archived Webcast

The Changing Ingredient Game: The Business Case for High Fructose Corn Syrup
>>Originally Aired on Wednesday, December 14, 2011
Consumer views, industry initiatives and labeling regulations are changing the way sugars are seen in the marketplace. Get the full story on high fructose corn syrup (HFCS) with The Changing Ingredient Game, a comprehensive business case developed by The New England Consulting Group. Get the insights you need to stay competitive.

Learn more as we cover:

• The coming sea change in the way consumers think about sugars
• The latest consumer research on what shoppers are saying about HFCS
• Current retail purchase data on products with and without HFCS
• The scientific consensus that HFCS is nutritionally the same as sugar

Click Here to View The Archived Webcast

Every Door Direct Mail™ from the Postal Service™
>> Originally Aired on Tuesday, November 29, 2011
Every Door Direct Mail (EDDM™) allows your company to reach every address in target areas without the need for names or street addresses. Developed by the Postal Service, this innovative program uses carrier routes rather than addresses to target customers within a specific area or ZIP Code™. Our Letter Carriers deliver your mailing to every mailbox along with the day’s mail so your message gets directly into the hands of consumers. This webinar will show you how to start using EDDM to build traffic to your stores.

Among the topics discussed:

• Potential savings – you save the cost of printing addresses with postage as low as 14.2¢ a piece.
• Best uses – EDDM is ideal for saturating a highly concentrated area to promote new store openings, weekly specials, coupon offers, and more.
• EDDM formats – EDDM is typically used with Standard Mail® flats which provide a lot of space for messaging,
• How to get started – learn how to use the online tools to select your locations and schedule your EDDM mailings.

Click here to view the archived webcast

Driving Awareness in Deli Prepared Foods
>>Originally Aired on Thursday, May 19, 2011
You may have the strongest deli offerings around, but if your shoppers aren’t aware of them, they may as well not exist. During this webcast, which is sponsored by Tyson Deli, retailers and deli experts will discuss strategies for driving awareness of your deli operations to increase traffic — and more importantly — increase trial of your deli offerings. Among the topics to be discussed are:
• Industry benchmarks in driving awareness
• The importance of driving trial
• Various types of promotional vehicles — such as signage and sampling — and their effectiveness
• The power of cooking demonstrations, and how to leverage them
• Inside-out: Bringing your deli offerings to local events, charities, etc.
• Leveraging social media to spread the word
• The state of the deli and the independent grocer

How the webcasts work
Webcasts are fully synchronized visual and audio presentations streamed over the Internet. These online events may provide interactive features such as desktop presentations for product demonstration, and interactive real-time polling, surveys, and a question and answer tool. After registering for the free webcast, you will receive an email with a URL link to join the presentation at the specified date and time.

We appreciate our sponsors' support!
Progressive Grocer is able to offer these valuable and informative presentations free of charge to registrants because of the support of our sponsors. By registering, you agree to receive information about products and services from the sponsor of this free webcast.