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    Pampers Offers London 2012 Olympic Games Adventure

    Facebook sweepstakes celebrates babies’ 'unique spirit of play'

    In tribute to what it refers to as babies’ “unique spirit of play,” Pampers has not only launched limited-edition Olympics-themed “USA” diapers and wipes and teamed with two-time Olympic beach volleyball gold medalist and current Team USA hopeful Kerri Walsh and her family, the Procter & Gamble (P&G) brand has also introduced a sweepstakes with a grand-prize trip enabling a family to celebrate the spirit of play first-hand at the London 2012 Olympic Games.

    Through May 19, parents can visit the Pampers Facebook page to register for a chance to win the grand-prize trip for four to attend the games, as well as the first-ever Pampers Playground event with Walsh; her husband, Casey Jennings; and their two young sons. The winner of the grand-prize trip will be revealed or around May 21. Additionally, Pampers will randomly select weekly winners between now and Aug. 12 to receive a prize pack containing one month’s supply “USA” diapers and wipes, as well as a souvenir volleyball signed by Walsh.

    “It is this joyful form of discovery that inspires us at Pampers to provide babies with the gear -- like our new limited- edition 'USA' diapers and wipes designs -- that enables babies to keep on playing day after day!” noted John Brase, marketing director, baby care North America at Cincinnati-based P&G.

    Available while supplies last at select stores nationwide in Cruisers sizes 3 through 5, the diapers feature a USA logo print combined with red-white-and-blue Stars-and-Stripes designs, while the wipes packaging salutes Team USA with a similar look.

    Additionally, Pampers-sponsored Walsh is the face of P&G’s “Thank you, Mom” campaign to recognize the major role mothers play in their children's lives. As part of the campaign, which will be showcased at the Olympic Games, P&G plans to raise $5 million to help establish and sustain youth sport programs worldwide, with a portion of sales and donations from the company’s top brands, including Pampers, Tide, Gillette and Pantene, going to help kids.
     

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