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Paula Deen Enterprises has developed the Paula Deen Network, an in-store audio and mobile platform that will reach shoppers as they decide what to buy. The celebrity chef’s familiar voice and warm persona will be featured in 30-second audio spots in 31,000 grocery, drug, and convenience stores throughout the United States. Deen will offer recipes, tips and product information in the spots.
“Through text messaging, we will tell shoppers about those products and values in their local store,” noted Deen. “The advertisers, retailers and consumers all benefit. Soon we will introduce a phone app that our customers will treasure. It will have recipes, tips, shopping lists and links to our brands’ sites.”
A percentage of all ad dollars spent on the Paula Deen Network will go to Savannah, Ga.-based Paula Deen Enterprises’ food banks.