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WILMINGTON, Del. -- Produce for Better Health Foundation (PBH) here, in cooperation with the makers of Hidden Valley ranch dressings, have expanded the Love Your Veggies nationwide school lunch campaign for the 2007-08 school year. The program will award 51 grants totally more than $500,000 - giving one per state, as well as one grant to a school in Hidden Valley's hometown of Oakland, Calif.
The $10,000 grants will be given to schools that develop innovative, sustainable, and exciting programs that not only bring more fruits and veggies into the cafeteria, but also inspire students to love their veggies.
"Hidden Valley has demonstrated its commitment to PBH's mission -- increasing fruit and vegetable consumption -- by expanding its successful Love Your Veggies campaign," said Elizabeth Pivonka, PBH's president and c.e.o. "While we're interested in having kids eat fruits and veggies in whatever form they prefer - fresh, canned, frozen, dried, or 100 percent juice - this program brings more fresh produce items into cafeterias where they may not have been offered before, giving kids across the country greater access to fresh vegetables and encouraging them to try new items."
The Love Your Veggies Nationwide School Lunch Campaign, created by Hidden Valley, awarded $90,000 in grants to six elementary schools across the country during the 2006-2007 school year. These grants were designed to provide greater access to fresh veggies during school lunch by providing a salad bar to the school's cafeteria. Local celebration events were held at grant recipient schools this past spring.