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Natural and organic foods retailer PCC Natural Markets plans to deploy a price and promotion optimization solution to enhance its pricing strategies.
The Seattle-based grocer will use Retail PriceStrat software from Florham Park, N.J.-based KSS Retail. PriceStrat is an integrated software application developed to manage both regular and promotional pricing and enable retailers to model what-if pricing scenarios for both fresh and grocery products.
“Our goal is to always deliver value to our customers and incorporating KSS Retail into our operations will help us continue to do so,” said Tracy Wolpert, PCC’s CEO. “We will leverage this technology to better serve our shoppers.”
PCC Natural Markets operates nine stores in the Washington cities of Seward Park, View Ridge, Greenlake, West Seattle, Fremont, Kirkland, Redmond, Edmonds and Issaquah.