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Ahold-owned online grocer Peapod LLC is working in partnership with Shedd Aquarium's Right Bite sustainable seafood program to educate consumers about sustainable seafood shopping.
The grocer will include a Shedd Right Bite wallet card - a quick reference guide to environmentally friendly seafood -- and brochure with every Chicagoland delivery for two weeks, reaching 20,000 households.
"Peapod is working with Shedd to help our customer s make better decisions about the seafood that they consume, said Tony Stallone, v.p. of fresh markets at Peapod. "We will continue to offer the most up to date information available about the sustainability of the seafood that we carry."
In addition, Peapod created a "Shedd Approved Seafood" area in the seafood market section of its online store. When shoppers click on this link, they are taken to a page with eco-friendly products and seafood approved by the Right Bite team. For every purchase of seafood from the Shedd Approved Seafood list, Peapod will donate 25 cents per fresh or frozen item and five cents per canned item to the Shedd Aquarium to support its conservation programs.
In a further demonstration of its commitment to sustainable seafood, Peapod permanently removed red snapper -- a fish listed on the Avoid section of the Right Bite card -- from the site's offerings due to global concerns over the fish's populations.
The Right Bite card summarizes a wealth research about the sustainability of both fresh and saltwater seafood into a compact guide, organizing species of fish by the sustainability of their wild populations and method of capture. Species are organized by color into three groups: 'Best Choices,' 'Good Alternatives,' and 'Avoid.' Species in the 'Best Choices' group represent fish whose populations are the most sustainable, while species grouped into the 'Avoid' category are in danger of collapsing.
Peapod serves 20 U.S. markets including the metro areas of Chicago, Milwaukee, Boston, suburban New York City, and Washington, D.C., and communities in the states of Illinois, Wisconsin, Maryland, Massachusetts, Connecticut, Virginia, Rhode Island, and New Jersey.