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    Peapod and Titan Help Philadelphia Commuters Shop

    Coke, Stroehmann and P&G Partner with grocer on “virtual rail” campaign

    Philadelphians spend on average of nearly 30 minutes commuting to work.* That amounts to 2.5 hours per week. Imagine putting that time to good use by getting a jump start on your grocery shopping done while you're commuting.
    If you have a smartphone – that possibility has just become a reality.

    For the first time in the United States, Peapod -- the nation's largest Internet grocer -- is leveraging Titan's transit advertising to help Philadelphia residents shop smarter and faster wherever they are using Peapod's mobile app.

    Users simply scan the QR code listed in the ad to get the Peapod app, then click the barcode icon to start scanning the items on the ads and browse thousands of items – just as they would in the brick and mortar grocery store. Peapod is also running a special promotion in which users are encouraged to enter "PHILLYRAIL" as a promo code for $20 off their first order and 60 days of free delivery. Brands including Coke, Stroehmann and P&G have teamed up with Peapod on the promotion.

    "At Peapod by Giant we want to make it easier to grocery shop anywhere any time -- even while waiting for the train,” said Mike Brennan, COO, Peapod. “Using their smartphones or tablet computers, customers can shop for great products from GIANT in a new way. We chose Philadelphia to launch this initiative because it's a new market for us, and Titan had the most compelling media property in the city. It just made sense for us to let commuters know about our free, convenient application."

    Titan, the largest transit advertising firm in North America, has been the advertising partner of Southeastern Pennsylvania Transportation Authority (SEPTA) which serves Bucks, Chester, Delaware, Montgomery, and Philadelphia Counties since 2005.

    "It's taking the grocery store and literally putting it on the train platform," said Jeff Randazzo, EVP, Titan general manager. "Combining our media formats with a compelling call to action like Peapod's grocery app is a great use of our medium. Who wouldn't want to put commuting time to good use by grocery shopping?"

    Ahold USA-owned Peapod today serves 24 U.S. markets. and has made over 20 million deliveries since its late 1980s inception.

     

     

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