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PepsiCo Foods and category management specialist ToolBox Solutions Inc. have launched the ToolBox Advantage program, which combines syndicated data and multiple retailer point-of-sale data in one reporting solution specifically configured to PepsiCo’s needs.
PepsiCo’s decision to implement the solution was based on an extensive competitive analysis the Purchase, N.Y.-based company performed over the past few months, which took into account immediate ROI, knowledge and proven experience. Toronto-based ToolBox will oversee the complete integration and socialization of the program, ensuring easy transition and complete adoption.
“We … value our 13-year ongoing relationship” with PepsiCo, which has now expanded to the company’s food division, said Mark Shepherd, ToolBox founder and co-owner.
Introduced by ToolBox earlier this year, the Web-based reporting platform for category management professionals, executives and sales managers also integrates loyalty, shipment and ad tracking data, among others.