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    PG’s 2013 Compelling Quote Countdown: #2

    Loyalty programs no longer an effective differentiator: Colloquy’s Hlavinka

    “Like frogs in a pot of simmering water, headed toward a dire and inevitable end because the warmth lulls them into not realizing they’re slowly being boiled to death, the loyalty industry may be in a proverbial pot of hot water itself.”

    Kelly Hlavinka, managing partner of Colloquy (research arm of LoyaltyOne), explaining how loyalty card initiatives are no longer an effective differentiator against the competition, but an expected marketing component that simply allows the retailer to stay even with the competition. PG March 2013
     

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