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    PG’s 2013 Compelling Quote Countdown: #7

    Refreshment, portability key to summer sales: MillerCoors’ Stern

    “If you win the summer, you win the year.”

    Jonathan Stern, director of media relations for Chicago-based MillerCoors, on the importance of seasonal beer promotions, who cites refreshment and portability as the two primary factors in capturing consumers' summer dollars. PG May 2013

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