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Supervalu University and Progressive Grocer have joined forces to provide food industry professionals with actionable knowledge they can use to enhance their careers and improve their businesses.
As a research, consulting and training organization devoted exclusively to the grocery industry, Supervalu University has developed a survey whose results help retailers better understand trends affecting productivity, associate morale and customer service. Understanding these factors, the logic goes, enables grocers to develop and implement effective plans to drive sales and improve results.
Since 2003, more than 14,000 retail employees from 278 individual grocery stores have participated in the survey, the results of which been compiled in a master database that Supervalu University uses to identify trends and provide comparative benchmarks.
PG will showcase Supervalu University’s related retailer-driven research and information via a six-part series, which will in turn give other retailers an opportunity to conduct the full survey in their own locations to forge better connections with shoppers.
“We plan to touch on a wide variety of topics ranging from performance management, staffing and morale, to customer satisfaction and merchandising,” said Sally Malchow, training consultant with Supervalu University. “There is a great quote that says knowledge isn’t a commodity in and of itself. It grows only through diffusion and dispersion. Our goal with this arrangement with Progressive Grocer is to increase industry knowledge and share nuggets of what we’ve learned over the past six years, while attracting new retailers to Supervalu to learn more about the programs we offer and the services we provide.”
Look for the articles to appear in the national trade publication throughout 2010, the first of which will be included in the January/February 2010 edition.