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Progressive Grocer is seeking entries for its 10th annual Editors’ Picks awards contest, which for the first time will break out the best new consumer products submitted for consideration and introduced in the past year into two distinct classes: food and nonfood.
PG will salute its nonfood Editors’ Picks in its July 2013 issue, while award-winning food products will be honored in the August 2013 issue.
Since 2004, PG’s Editors’ Picks awards program has recognized the continuous evolution of cutting-edge product innovation, with a comprehensive guide to help retail buyers cut through the clutter and meet consumers’ ever-increasing interest in – and demand for – functional, interesting, on-trend products.
“Centered on three key areas of innovation, taste/functionality and overall value, our rigorous evaluation criteria ensures that all companies, regardless of size or marketing budgets, can have an equitable chance to earn acclaim from the most trusted source of news and information for U.S. food retailers for more than 90 years,” notes Meg Major, PG’s editorial director.
As one of the highest accolades a brand can receive for successful product innovation, marketability and differentiation, PG’s Editors’ Picks will once again showcase a new slate of winners that are judged on the following criteria:
INNOVATION: in overall product differentiation; new packaging application; ingredient enhancements; abilities to grow/develop a new and/or existing category, new flavors/varieties/portion sizes; and positioning against the most important market and consumer trends, among others.
TASTE/FUNCTIONALITY: how the new product lives up to taste/quality expectations, as well as its functionality and utilitarian attributes.
OVERALL VALUE: how well the product delivers on overall value proposition (i.e., price, packaging, quality and convenience).
Judging for PG’s 2013 Editors’ Picks nominations will begin immediately following the entry deadline dates for nonfood and food finalists, which will be announced in late June and early July 2013, respectively.
Additional information and requirements about PG’s 2013 Editors’ Picks awards contest for outstanding food and nonfood products can be found here.
Don’t delay -- enter today!